Farmers Selling Vegetables

Sustainable Food Economy

There is demand for local, seasonal produce, and recognition of the importance of building local food resilience. We will explore a range of ways to connect local producers and consumers to contribute to the creation of a vibrant, prosperous and diverse sustainable food economy.

News Flash – We have just secured funding from Shropshire Council Economic Recovery programme to support this work.
Home Grown Vegetables

01

AWARENESS

Increase awareness of Shropshire food producers and direct purchase opportunities for local fresh and value-added food and drink. Improve web and social media resources which signpost people to where to buy locally.

02

SUPPORT

Support local food marketing hubs, enabling the creation of webs of hyper-localized food producers and consumers. Facilitate learning between local marketing initiatives to share experience and insights.

Woman Shopping for Groceries

03

EXPLORE

Explore opportunities for more local sourcing as part of public and private procurement contracts. Pilot a Dynamic Purchasing System (DPS) and work with supermarkets to increase retail space for local produce. Develop a growth plan for the county to deliver a 10% retail market share for local non-multiples by 2030.

04

GROW MAP

Map what we grow in Shropshire, when its in season and what we can do with it, to encourage people to use locally grown produce.

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05

FAIR TRADE

Promote fair trade principles for all food and a connection to growers of produce sourced from other parts of the country or globally.