Farmers Selling Vegetables

Sustainable Food Economy

There is demand for local, seasonal produce, and recognition of the importance of building local food resilience. We will explore a range of ways to connect local producers and consumers to contribute to the creation of a vibrant, prosperous and diverse sustainable food economy.

Home Grown Vegetables

AWARENESS

Increase awareness of Shropshire food producers and direct purchase opportunities for local fresh and value-added food and drink. Improve web and social media resources which signpost people to where to buy locally.

SUPPORT

Support local food marketing hubs, enabling the creation of webs of hyper-localized food producers and consumers. Facilitate learning between local marketing initiatives to share experience and insights.

Woman Shopping for Groceries

EXPLORE

Explore opportunities for more local sourcing as part of public and private procurement contracts. Pilot a Dynamic Purchasing System (DPS) and work with supermarkets to increase retail space for local produce.

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CELEBRATE

Celebrate the time and care that goes into growing and producing food. Capture the stories of farmers and food producers across Shropshire, enabling people to reconnect with what they eat.

GROW MAP

Map what we grow in Shropshire, when it is in season and how to use it, to encourage people to use more locally grown produce. Promote community-owned businesses along the food chain.

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FAIR TRADE

Promote fair trade principles for all food and a connection to growers of produce sourced from other parts of the country or globally.